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[Max: 400 char] <p>First, let’s look at the pay-per-click (PPC) or cost-per-click (CPC) digital advertising model. Through this model, advertisers pay publishers a fee for every click the advertisement receives. </p>

[Max: 1000 char] <p>What about a PPC affiliate program? Pay-per-click affiliate programs are one of the models of online or Internet marketing. Think of it as an agreement between an advertiser and an affiliate marketer. PPC affiliate marketers promote the advertiser’s offers to their audience.</p><p>Advertisers pay the affiliate marketer a commission for sending traffic their way. Traffic can come through web content, social media, or product integration. The advertiser gives the marketer a unique link, an affiliate link, from which the marketer can track clicks.</p><p>For example, if an affiliate marketer displays an ad for a sportswear company on their website and someone visiting the site clicks on this ad, the consumer will be redirected to the advertiser’s website. If the consumer then makes a purchase, the marketer earns a portion of the revenue. </p>

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